The Rise of Vietnam’s Hospitality Tech: How Channel Managers Are Driving Hotel Growth in 2025

Vietnam’s tourism resurgence has been nothing short of remarkable. After several years of disruption, the country welcomed nearly 17.6 million international visitors in 2024, a 39.5% increase from the year before and almost matching the record-breaking numbers of 2019. At the same time, the domestic travel market continued to thrive, pushing hospitality revenues to approximately VND 733.9 trillion (about US$28.9 billion) in 2024.

Looking ahead, the government has set even more ambitious goals under Resolution 226/NQ-CP: attracting 25 million foreign tourists and 150 million domestic travelers by 2025. For hoteliers, this means bigger opportunities—but also sharper competition. Cities such as Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, and Phu Quoc are bracing for higher demand, yet with that comes pressure to improve occupancy, RevPAR, and guest satisfaction.

In this landscape in Vietnam, hospitality technology is no longer optional. It is the foundation of growth, particularly for independent and mid-sized hotels that must compete with global chains. This is where STAAH, a trusted global provider of hospitality solutions, comes in empowering Vietnamese hotels with Channel Manager, Booking Engine, and Smart Pricing features that enable them to maximize visibility, boost direct bookings, and stay ahead in a competitive market.

Channel Managers: Unlocking Online Visibility

For many independent hotels in Vietnam, managing distribution across multiple OTAs (Online Travel Agencies) remains a constant challenge. Each OTA requires timely updates of room availability and pricing, and any manual delay can lead to overbookings, pricing errors, or missed opportunities.

A Channel Manager solves this problem by automating updates across all connected channels in real time. With STAAH’s Channel Manager, hotels can:

• Instantly synchronize rates and availability across dozens of OTAs.
• Eliminate manual data entry errors.
• Respond quickly to demand changes, whether during Tet holidays or international travel surges.

For example, a boutique hotel in Hoi An can achieve the same global visibility as a large international chain, appearing seamlessly on platforms like Booking.com, Agoda, and Expedia. This visibility is crucial because many international travelers booking their first trip to Vietnam rely heavily on OTAs to discover and compare hotels.

By using STAAH’s Channel Manager, properties not only gain reach but also efficiency, allowing their teams to focus more on guest service and less on administrative tasks.

Booking Engines: Capturing Profitable Direct Bookings

While OTAs drive volume, their commission fees can significantly eat into profits. This makes direct bookings via a hotel’s own website, the most lucrative channel. However, a website without a user-friendly, conversion-focused booking solution risks losing visitors to OTAs.

This is where the STAAH Booking Engine plays a vital role. Designed to integrate seamlessly with a hotel’s website, it transforms organic traffic into direct reservations. Hotels can customize the engine to reflect their branding, offer exclusive deals, and upsell add-ons such as spa packages, transfers, or dining experiences.

In Vietnam’s fast-evolving travel market, where guests increasingly research online before traveling, a smart booking engine can tip the scales. By offering incentives like loyalty points, promo codes, or free upgrades, hotels can encourage direct bookings while building stronger guest relationships.

For instance, a mid-sized property in Da Nang could promote a “book direct and save” campaign during the summer season, ensuring higher revenue retention compared to OTA-driven bookings. Direct channels also provide valuable guest data that supports remarketing, personalization, and long-term loyalty.

Smart Pricing: Competing Smarter, Not Harder

One of the biggest challenges for hoteliers in Vietnam is pricing. The country’s tourism demand is seasonal, peaking during Tet holidays, summer beach season, and major cultural festivals while dipping during off-peak months. Setting the wrong price can either scare away potential guests or leave revenue on the table.

STAAH’s Smart Pricing feature addresses this by giving hoteliers the ability to dynamically adjust rates based on demand trends, competitor activity, and occupancy levels. Instead of manually guessing the right rate, hotels can rely on automated recommendations that help them remain competitive without undercutting profitability.

For example:

• During high demand weeks in Phu Quoc, Smart Pricing can push rates higher to maximize yield.
• During low seasons, it can automatically lower prices or create promotional packages to capture bookings that would otherwise be lost.

This flexibility allows independent hotels to compete smarter, ensuring they are always priced correctly for the market. Combined with STAAH’s analytics and reporting tools, Smart Pricing provides a clear path to improved RevPAR and profitability.

Vietnam’s Growth Targets and Tech-Driven Ambitions

Vietnam’s major tourism hubs are aligning their strategies with the government’s ambitious 2025 targets:

• Ho Chi Minh City aims to welcome 8.5 million international visitors and 45 million domestic tourists, targeting VND 260 trillion (≈ US$10.2 billion) in tourism revenue.
• Hanoi, which welcomed 27.86 million visitors (6.35 million international) in 2024, is preparing for an even larger influx in 2025, with projected tourism revenue surpassing VND 130 trillion.

Such aggressive targets underline not just the potential but also the challenges ahead. Hotels must not only attract guests but also ensure seamless operations, strong guest satisfaction, and consistent profitability.

This is where STAAH’s suite of tools Channel Manager, Booking Engine, and Smart Pricing becomes indispensable. They give independent and mid-sized hotels the technological edge needed to compete effectively with bigger chains, all while maintaining operational efficiency.

The Future of Hospitality in Vietnam

As Vietnam prepares for another record year in 2025, the message for hoteliers is clear: traditional methods are no longer enough. To thrive in today’s digital-first travel landscape, hotels in Vietnam must leverage hospitality technology that drives visibility, direct bookings, and smarter pricing strategies.

With STAAH’s solutions, Vietnamese hotels can step confidently into this new era of growth. Whether it’s unlocking global OTA visibility, capturing direct guest relationships, or ensuring competitive pricing, STAAH provides the tools that help hotels not just survive, but thrive.

The rise of Vietnam hospitality technology is here and STAAH is proud to stand alongside hoteliers as they embrace this exciting journey of growth, innovation, and opportunity.

Get to know our STAAH Vietnam representative, Cherry Nguyen, who will be happy to assist you in driving your hotel’s growth and revenue.