Discover Ninh Binh Through Photos of American Fashion Magazine

The famous American fashion magazine Harper’s Bazaar recently chose Ninh Binh as the setting for its latest fashion photo series “Spirited Away”

Ninh Binh, nestled just 100 km south of Hanoi, has captured global attention as a destination where nature’s grandeur meets cultural heritage. In June 2025, the renowned American fashion magazine Harper’s Bazaar showcased Ninh Binh in its stunning “Spirited Away” photoshoot, blending high-end fashion with the province’s ethereal landscapes. The magazine described it as a place where “the most beautiful and breezy summer dresses look perfectly at home amidst tranquil rivers and historic pagodas.” This international spotlight has elevated the city’s travel to new heights, drawing travelers to its UNESCO-listed sites and timeless charm.

It has been a decade since the Trang An Complex was named a UNESCO World Heritage Site in 2014. Ninh Binh today offers a journey through Vietnam’s soul. From the golden rice fields of Tam Coc to the ancient capital of Hoa Lu, this northern province invites adventurers, culture enthusiasts, and photographers alike. Join us as we explore Ninh Binh through the lens of Harper’s Bazaar and uncover why it’s a must-visit destination in 2025.

Ninh Binh’s global fame through Harper’s Bazaar

The Harper’s Bazaar feature, published on June 23, 2025, transformed Ninh Binh into a global sensation. Titled Spirited Away, the photoshoot paired high-fashion designs with Ninh Binh’s dramatic karst mountains, serene rivers, and ancient temples. The model adorned in elegant dresses wore Vietnamese traditionnal hats non la and non quai thao, creating a captivating contrast between modernity and tradition. The shoot, set against the Trang An Complex, highlighted Ninh Binh’s untouched beauty and cultural depth, making it a muse for artists and travelers.

The high-end outfit combines conical hats and non quai thao, creating a contrast between tradition and modernity.

Beyond fashion, Ninh Binh has earned accolades from global travel authorities. In 2023, Forbes named it one of the world’s top 23 destinations, praising its pristine landscapes. In 2024, TripAdvisor ranked Ninh Binh 9th in its “Top 10 Most Exciting Experiences,” driven by its unique boat tours and cultural landmarks. The province’s cinematic scenery has also made it a favorite for international filmmakers and photographers. For those eager to visit Ninh Binh, these endorsements underscore its universal appeal.

Harper’s Bazzar’s photoshoot in Ninh Binh

In the photo series Spirited Away, model Awar Odhiang appears in Ninh Binh with winding rivers, pristine caves and ancient temples hidden among rich mountains and forests… All appear like a visual symphony, creating the perfect backdrop for light, airy and poetic summer dress designs.

The photo series honors the elegant beauty with a series of costumes from famous brands such as Louis Vuitton, Prada, Alaïa, Stella McCartney, Khaite, Bottega Veneta…, combined with sophisticated accessories from Loro Piana, Tiffany & Co., Manolo Blahnik… contributing to creating a poetic fashion picture, harmoniously blending with the quiet and magical beauty of Ninh Binh land.

Ninh Binh’s nature through the lens of Harper’s Bazzar

Trang An Complex

The heart of Ninh Binh tourism, the Trang An Complex, is a UNESCO World Heritage Site celebrated for its karst mountains, emerald rivers, and ancient caves. A Trang An boat tour is a highlight, where local rowers guide you through caves like Hang Toi and Hang Sang, surrounded by lush greenery and temples like Trang An Pagoda. The serene journey feels like entering a mythical realm, as captured in Harper’s Bazaar’s vivid imagery.

Tam Coc

Tam Coc – Bich Dong, often dubbed “Halong Bay on Land,” is a visual masterpiece. The Ngo Dong River winds through golden rice fields, framed by towering limestone karsts. A bamboo boat ride through three natural caves offers a tranquil escape, especially during the harvest season (May-June) when the fields glow. This iconic landscape, featured in Harper’s Bazaar, is a must for Ninh Binh travel enthusiasts.

The magnificent beauty of Ninh Binh adds to the elegance of the outfit.

Hang Mua

Hang Mua offers one of Ninh Binh’s most breathtaking viewpoints. A 500-step climb rewards visitors with sweeping views of the karst landscape and Ngo Dong River, perfect for photography enthusiasts inspired by Harper’s Bazaar’s aesthetic. The nearby cave adds an adventurous touch, blending history with natural splendor.

Other Natural Gems

Explore Van Long Wetland Reserve, a peaceful haven for birdwatchers, or Cuc Phuong National Park, home to ancient trees and diverse wildlife. The “Fairy Cave” or Am Tien Cave is a serene retreat with a temple nestled inside, surrounded by lotus ponds and cliffs. Its mystical ambiance, subtly highlighted in global media, makes it a hidden gem among Ninh Binh attractions. Activities like cycling through rural villages or hiking karst trails let you connect with Ninh Binh’s untouched beauty, as celebrated in international features.

Cultural and Historical Significance of Ninh Binh

Ninh Binh is a cultural and historical treasure trove. The Hoa Lu Ancient Capital, Vietnam’s first capital in the 10th and 11th centuries, has been lovingly restored. The Tu An Pagoda, set by Ky Lan Lake, is a standout, especially at night when it glows under lantern light. This iconic site, featured in Harper’s Bazaar, evokes Vietnam’s ancient past.

The Bai Dinh, one of Southeast Asia’s largest temple complexes, is a spiritual hub. Its grand architecture, intricate statues, and serene atmosphere draw pilgrims and tourists alike. Visitors can explore its vast courtyards and delve into Buddhist traditions, making it a cornerstone of Ninh Binh culture.

The simple and elegant costumes, when placed in the ancient setting of Ninh Binh, become sophisticated and luxurious.

Local traditions shine through in Ninh Binh’s festivals, embroidery, and sedge mat weaving, often showcased in markets. Culinary highlights like goat meat, com cháy (crispy rice), and rice wine offer a taste of the region’s heritage. These elements, woven into Harper’s Bazaar’s narrative, make Ninh Binh a cultural gem.

Unique Experiences in Ninh Binh

Ninh Binh offers immersive experiences that blend adventure, culture, and relaxation. Here are some of the best things to do in Ninh Binh:

• Boat Tours: Glide through Trang An or Tam Coc on bamboo boats, navigating caves and soaking in the scenery that captivated Harper’s Bazaar. Local rowers share insights, adding authenticity to the journey.

• Night Tours in Hoa Lư: Experience the ancient capital after dark, with lantern-lit boats on Ky Lan Lake. Releasing floating lanterns creates a magical moment, perfect for evening adventures.

Impressive photoshoot taken at night in Hoa Lu ancient town.

• Photography and Filmmaking: Ninh Binh’s landscapes, from rice fields to karst peaks, are a haven for creatives, as seen in global photoshoots.

• Eco-Tourism: Cycle through rural villages or stay in sustainable homestays to connect with local life. There are also eco-friendly options appeal to conscious travelers.

• Seasonal Highlights: Visit in spring (February-April) for lush greenery or autumn (September-November) for golden rice fields. Mid-week trips otherwise will help avoid crowds.

These experiences, inspired by Ninh Binh’s global fame, cater to adventurers and cultural explorers alike.

Tourism Growth and Practical Travel Tips

Ninh Binh’s popularity is skyrocketing. In the first half of 2025, the province welcomed over 7.2 million visitors, including 1 million international tourists. June alone saw 660,000 visitors, generating nearly 718 billion VND. For 2025, Ninh Binh aims to attract 9.1 million tourists, with 2 million from abroad, reflecting its growing allure.

How to Travel to Ninh Binh

Reaching Ninh Binh from Hanoi is straightforward:

• Bus: Affordable, frequent buses from Hanoi’s Giap Bat or My Đinh stations take about 2 hours.

• Train: A scenic ride to Ninh Binh station, followed by a short taxi or motorbike to key sites.

• Private Car: Ideal for groups, offering flexibility and comfort.

Where to Stay

Ninh Binh offers options for all budgets, from Tam Coc guesthouses and bungalows to luxury resorts like Emeralda Resort Ninh Binh. Homestays in rural areas provide an authentic experience.

Best Time to Visit

Spring and autumn offer pleasant weather (20-25°C). Summer (June-August) is hot and humid, while winter (December-January) brings cooler days. Book early for peak seasons to secure the best deals.

For more inspiration for your next trip, explore our travels to Ninh Binh for tailored itineraries.

Plan Your Ninh Binh Journey Today

Ninh Binh, brought to life through Harper’s Bazaar’s lens, is where nature and culture converge. From the UNESCO-listed Tràng An to the historic charm of Hoa Lu , every corner tells a story. Its global recognition, from Forbes to TripAdvisor, makes it a top destination for 2025.

At Paradise Travel, we craft unforgettable Ninh Binh travel packages. Whether you’re gliding through Tam Coc’s caves, capturing Hang Mua’s views, or exploring Bai Dinh Pagoda’s serenity, our expert guides ensure a memorable adventure. Book your Ninh Binh journey today and discover the magic that captivated an American fashion magazine!